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Neurobiology Blog Post #1

During the last SuperBowl, Budweiser put out a commercial about “typical Americans” that stuck out to me for a couple of reasons. To begin, the commercial highlights people who serve our country through the military and rescue squads, as well as sports teams that have won major titles for our country. My favorite aspect of the commercial is when advocating and petitioning is shown due to the fact that I understand the passion that goes along with fighting for something you believe in, as well as the privilege it is to live in a country that allows us to do so.

For starters, I always enjoy a commercial that provokes some kind of emotion. In the case of this commercial, the feeling was immense pride and love for the country we live in. The ad also showcased the many wonderful and positive things happening in our country, rather than focusing on the negative areas and hardships. I think it’s always a sweet reminder to remind of ourselves of all the good that happens daily.


The Limbic System plays a huge role in the “raw emotion” we experience when watching a commercial such as the one mentioned previously. This system allows us to empathize and connect our own memories with what we are watching and/or experiencing. For example, Budweiser’s ad provoked a empathetic and endearing response from me for our country and those that serve in it in a multitude of ways. The sense of pride is an emotion that one may experience without even understanding fully why, it’s almost hard to even recreate a true feeling of pride.

Lastly, The Occipital Lobe would allow us the opportunity to visually see the commercial while the Temporal Lobe would allow us to listen. These two senses are necessary in allowing us to see and hear the commercial and emotion to be evoked.



https://www.youtube.com/watch?v=yt-zXuAAD6Q

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